Portfolio
A curated look inside our brand work — from identity systems and packaging to merch lines and immersive experiences.
Featured Projects
Full brand identity system — logo, packaging mockups, label artwork, and custom presentations.
Public art installation at Indianapolis International Airport — mixed media reimagined for architectural glass panels.
Outdoor AR panels along the riverside — immersive augmented reality art in a public setting.
Full brand identity — logo system, crest marks, and versatile brand assets for a fragrance line.
Complete brand identity — logo system, crest marks, and versatile assets for a clothing line.
Full brand identity & community advocacy — logo system, political poster design, and event collateral.
Full brand identity — logo system, monogram icon, and versatile brand assets for a tech company.
Film poster artwork & promotional design — "Moving with the Spirit" campaign visuals.
Full brand identity — logo system, marketing collateral, and community-focused design assets.
Full brand identity & food truck wrap design — character mascot, menu graphics, and vehicle wrap.
Branding · Logo · Guidelines
A complete brand identity system for R102 Wellness — building a visual language that communicates clean science and premium self-care. Custom mockups were developed to showcase the brand across packaging, labels, and digital touchpoints.
We crafted custom mockup presentations to bring the R102 Wellness identity to life — packaging renders, label artwork, and brand tile marks that let the client see the full vision before anything went to production. Each mockup was designed to add tangible value and build confidence in the direction.
Public Art · Installation · Mixed Media · Indianapolis International Airport
Ocean Views No. 2 is a public art installation featured at the Indianapolis International Airport through the Indianapolis Arts Council in conjunction with the Indianapolis Airport Authority. The installation transforms a transitional corridor within the airport into a vibrant visual experience for travelers passing through the city.
The artwork originates from a larger 6 × 6 mixed media piece created by Omar Rashan in 2022, incorporating layered textures, gold foil, and fluid movement inspired by organic patterns found in nature and water. Through rich color transitions and rhythmic visual flow, the work evokes the feeling of movement — similar to ocean currents, evolving landscapes, and the shifting rhythms of cultural expression.
Adapted for large-scale architectural display, Ocean Views No. 2 was reimagined to interact with the airport’s glass panels and natural light, allowing the piece to unfold across the length of the space. The installation invites viewers to slow down, observe the layers within the work, and interpret its movement as a reflection of growth, travel, and transformation.
This installation reflects Rashan’s broader creative practice, where mixed media, design, and visual storytelling converge to create immersive public works that engage audiences in unexpected environments.
Augmented Reality · Outdoor Installation · Public Art
Create AR-activated marketing materials for the Riverside Promenade — outdoor panels featuring original artwork by O the Creator, brought to life through augmented reality. The project needed to bridge physical public art with immersive digital experiences.
O the Creator designed the original artwork featured on each outdoor panel, then layered in AR-activated elements that visitors could unlock with their phones. The result is a public art experience that lives in two dimensions — striking on its own, and transformative through the lens of augmented reality.
Branding · Logo System · Identity
Develop a complete brand identity system for LocdnScent — a fragrance brand rooted in culture, self-expression, and community. The visual language needed to feel luxurious yet grounded, with assets versatile enough for packaging, digital, and merchandise.
We built a multi-mark logo system — a primary wordmark, an alternate layout for marketing, a crest-style emblem for labels and packaging, and a secondary mark for watermarking and subtle placements. Each variant was crafted to work independently while maintaining a cohesive brand thread.
Branding · Logo System · Identity
Build a full brand identity for Loudberries Clothing Co. — a clothing brand that needed a visual system reflecting quality craftsmanship and streetwear attitude. The identity had to work across garment tags, packaging, digital, and storefront signage.
We developed a multi-mark logo system — a bold primary wordmark, an alternate layout for marketing collateral, and a crest-style emblem for labels, tags, and embroidery. Each variant was built to stand on its own while carrying the same DNA throughout the brand.
Branding · Logo System · Identity
Develop a complete brand identity for Zeal Technologies — a forward-thinking tech company that needed a visual system reflecting innovation, precision, and approachability. The identity had to scale from app icons and digital interfaces to corporate materials and signage.
We built a multi-mark logo system anchored by a bold "Z" monogram paired with clean modern typography. Multiple variants were crafted for different contexts — dark and light backgrounds, compact icon use, and full branded lockups. A defined color palette ties everything together across digital and print.
Branding · Community · Political Advocacy
Develop a full brand identity and advocacy design system for LIVE FREE USA — a community-driven political organization fighting for public health, environmental justice, and neighborhood self-determination. The visual language needed to feel powerful, grassroots-authentic, and rally people to action.
We built a bold identity system anchored by a raised-hands logo symbolizing community unity and liberation. The poster series draws from protest art traditions — high-contrast illustration, urgent typography, and red-and-black palettes that demand attention. Every piece was designed to mobilize — from social media graphics to printed flyers and event collateral.
Branding · Logo System · Community Outreach
Develop a complete brand identity for Cultivating Caring Communities — a community-focused organization dedicated to building connections, support systems, and grassroots engagement. The visual language needed to feel warm, trustworthy, and action-oriented.
We crafted a multi-mark logo system with a primary wordmark and alternate color variants for different contexts — print, digital, and event signage. Marketing collateral including hero banners with integrated QR codes was designed to bridge physical and digital outreach, making community engagement effortless.
Augmented Reality · Film · Poster Design · Promotional Campaign
Create a suite of film poster artwork and AR-activated promotional materials for Natural Born Leaders' "Moving with the Spirit" — a project rooted in storytelling, culture, and visual impact. The campaign needed imagery that commands attention and captures the energy of the film, with marketing materials brought to life through augmented reality.
O the Creator developed multiple poster variations and AR-activated marketing materials — each designed to stand on its own while building a cohesive visual campaign. Bold composition, cinematic typography, and rich color work come together to tell the story before the first frame rolls. The promotional materials were enhanced with augmented reality elements, allowing audiences to unlock immersive content through their devices. Each variation serves a different promotional context, from AR-enabled print to social media and physical installations.
Branding · Mascot · Food Truck Wrap · Menu Design
Build a full brand identity for Later Taters — a food truck concept centered around loaded potatoes and comfort food with a bold, fun personality. The brand needed a custom mascot character, a complete visual system, a food truck wrap design, and menu graphics that pop at street-level.
We designed a custom potato mascot character with chef vibes and a playful attitude — giving the brand an instantly recognizable face. The purple-and-gold color palette with checkered flag accents creates high-contrast street presence. The full truck wrap was engineered for visibility from every angle, with tagline "We Got Mash-A-Peel!" front and center.
Let's Work Together
Whether it's branding, merch, or something entirely new — we're ready to bring your vision to life.